Royal Purple Ladies Making Their Mark in the Automotive Industry

Did you know?
In 2012, 24.2% of jobs in the Motor Vehicles and Motor Vehicles Equipment Manufacturing industry were held by women.
In 2012, women made up:

  • 1.8% of automotive body and related repairers
  • 1.2% of automotive service technicians and mechanics.
Source: EEOC, “2010 EEO-1 National Aggregate Report by NAICS-4 Code: 3361 – Motor Vehicle Manufacturing,” 2010 Job Patterns for Minorities and Women in Private Industry (2011).


What is Royal Purple Ladies?

Royal Purple Ladies is a community page on Facebook that was started in September 2012 by two members of Royal Purple’s Marketing team, Marlena Solomon and Kyle Neal. “Geared Up & Gorgeous” is the theme of the page and the goal of the page is to “Celebrate” women who are in the automotive aftermarket industry and “Educate” our female peers who are looking for maintenance tips and experiences from oil changes to purchasing cars.

“We’re about celebrating ALL ladies in the industry, not just the familiar celebrity faces you recognize from television or online,” said Solomon. “It doesn’t matter if you’re sponsored by a competitor of ours or are a lady who likes to wrench in her garage and takes pride in her perfectly detailed car. It’s about acknowledging that women are making their own mark in the industry,” she added.


First All-Female Engine Build Team

Royal Purple has been a sponsor of the Hot Rodders of Tomorrow for at least five years. The competition features teams that dismantle and assemble an engine in a race against the clock under the watchful eyes of judges. While the teams of the past have been predominantly male, this year is special, as the first All-Girl Engine Build Team – Team Royal Purple will compete this year for the championship at the 2014 SEMA Show with additional sponsorship from the SEMA Businesswomen’s Network.


Six Royal Purple Ladies from Thomas Country Central High School in Thomasville, GA make up Team Royal Purple and include: Heather Buckhaulter, Megan Shepherd, Amber Thompson, Katie Tonkin and Lizzy Woodruff with Morgan Davis as alternate. Team Royal Purple instructor is Mason Miller. As they fine tune their engine building skills for the championship later this year, they will compete this weekend with other Hot Rodders of Tomorrow teams at the Summit Racing Equipment Atlanta Motorama April 26-27.

Carrie Strange '64 Corvair Hot Rod at the 2013 SEMA Show.
Carrie Strange ’64 Corvair Hot Rod at the 2013 SEMA Show.

All Female Shootout & SEMA Show Feature Vehicle

Royal Purple Ladies stepped up to take the role of presenting sponsor for the first Muscle Mustangs & Fast Fords All Female Shootout held at Summit Motorsports Park in Norwalk, Ohio last summer. RPL also sponsored a Feature Vehicle at the 2013 SEMA Show. Last year’s winner was Carrie Strange’s ’64 Corvair hot rod.







First RPL Sponsored Team – Dirt Diva

New for 2014, Royal Purple Ladies sponsored their first racing team, the Dirt Diva Pulling Team, a mother and daughter(s) tractor pulling team out of Lincoln, Neb. They were required to meet the same criteria as other sponsored Royal Purple teams, Tammie Huenink, her daughters Jessica and Jennifer, and crew received Royal Purple product for their tractors and tow vehicles, wearables and other branded items. Tammie competes with a 1-ton modified pulling tractor called “White Lightning” and we’re looking forward to a great 2014 season! The team is using the following Royal Purple products for their competition tractors and trucks and trailer:

XPR 20W50
Max-Gear 80W90
Break In Oil
Racing ATF
15W40 motor oil
Purple Ice


Stay Tuned!

We will be taking proposals this summer for a RPL Feature Vehicle at the 2014 SEMA Show and will also be revealing new RPL decals and t-shirts. Details to submit your vehicle and a chance to win a RPL decal and shirt will be posted on the RPL Facebook page in June so stay tuned!

Royal Purple located in Porter, Texas, produces a wide range of high performance lubricants for nearly every consumer and industrial application. Royal Purple’s founder John Williams was a pioneer in the development of high performance synthetic lubricants and collectively, Royal Purple’s formulators have more than 200 years of expertise in developing high performance lubricants. Royal Purple focuses exclusively on developing state-of-the-art lubricants. Unlike companies that primarily focus on fuel and other petroleum byproducts, Royal Purple’s sole mission is to develop products that significantly outperform other synthetic and mineral based oils.

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