Royal Purple Motorsports/Events Coordinator Kyle Neal has been weeding through the 2015 sponsorship proposals received during the open submission window during the month of September. As we await our budget numbers for next year, he was inspired to write a post about what he’s looking for in prospective partnerships and your best bet for obtaining sponsorship with Royal Purple.
Don’t bore us – woo us. What makes you and your team memorable? What will catch our eye or show your character? Find a creative way to explain what it is you do within and away from the sport and how you plan to integrate Royal Purple into that. FYI – A decal or logo on your car, plate, suit/jersey, helmet, trailer, and website is nothing out of the ordinary that we couldn’t do ourselves.
Think outside the box. Use the Internet for ideas, but don’t copy resumes, proposals and portfolios. We have seen our share from spiral bound portfolios with color photos to a handwritten proposal on a kitchen notepad. The best ones are not found online, and the ones that are tend to be boring and one dimensional. We need to get to know you and/or your team. Tell us about yourself and the personalities that make up your team that in turn will be great representatives of Royal Purple.
Know more about us than we know about you. Do your homework. Sponsorships are a mix of business and relationship building. This takes effort on your part, as well as time, but showing genuine interest in the company and brand is respected and rewarded. Patience and loyalty to a brand scores HUGE points whether or not you are sponsored this season. There is always next season, and persistence pays off. For example, what if your proposal “knocked it out of the park”, but we didn’t have the budget to move forward with a partnership this year? With sponsorship budgets depending on how well a company does financially the year before resulting in sometimes fewer sponsorships instead of more, the old adage rings true, “Try and Try again.”
Communication is key -The best way to get on our radar for sponsorship consideration is to communicate with us. Tag us in racing updates, product use photos in your race vehicle or just an occasional shout out via our social media channels like Facebook, Twitter or Instagram. If you haven’t liked any of our social media, go do it now, it’s the best way to stay updated on what is going on at Royal Purple. If social media isn’t your thing, drop us some copies of photos or print articles from newspapers or printed online articles and send them to us (Motorsports Coordinator, Royal Purple, 1 Royal Purple Ln. Porter, TX 77365). We request hard copies, due to the volume of emails we receive, there’s a higher chance an email might be overlooked or be inadvertently filtered into our “Junk” folder.
Make Us Proud. For Royal Purple the ultimate purpose of sponsoring an individual or team is to expand brand awareness. We also gain useful information about our products from having them run in a variety of racing applications. Whether you are winning races or experiencing technical issues using our product, learning from “real world applications” allows us to improve our products for consumers across the board. My last bit of advice if you are seeking sponsorship – Make it easy to get noticed. Being proud of your accomplishments is a good thing whereas persistence is good but being a pest isn’t. Make sure what you are doing on and off the track is using good judgement and is how we would want our brand to be represented.