Royal Purple Announced as Bowl Game’s Title Sponsor


Newly rebranded Royal Purple Las Vegas Bowl set for Dec. 21, 2013

LAS VEGAS — ESPN Regional Television announced Wednesday that Royal Purple will serve as title sponsor for at least the next three years for the annual college football postseason game that will now be known as the Royal Purple Las Vegas Bowl.

The 2013 Royal Purple Las Vegas Bowl, featuring a Pac-12 team against the top selection from the Mountain West, will be played Saturday, Dec. 21, at 12:30 p.m. PT (3:30 p.m. ET) at Sam Boyd Stadium and televised nationally on ABC.

“Today marks a wonderful new partnership between our bowl, our city and Royal Purple,” said Dan Hanneke, Royal Purple Las Vegas Bowl Executive Director. “Our event will only continue to grow with the addition of a great title sponsor and we can’t wait for the 22nd edition of the game, which is now just three months away.”

Royal Purple, which is located in Porter, Texas, produces a wide range of high performance lubricants for nearly every consumer and industrial application.

“Royal Purple has always been a supporter of collegiate athletics and we are excited to be partnering with the tradition of the Las Vegas Bowl,” said Bryan Yourdon, President of Royal Purple. “The Pac-12 vs. Mountain West matchup has proved to be a great rivalry that has delivered high TV ratings and competitive games. We knew this was an event that Royal Purple wanted to support as it allows us to maximize our brand awareness with the viewers of the game.”

Last year’s edition – which attracted 33,217 fans to Sam Boyd Stadium – earned the third highest TV rating in the game’s history as No. 15 Boise State defeated first-time visitor Washington 28-26. It marked the eighth consecutive year that the game attracted a crowd of more than 32,000.

Tickets for this year’s Las Vegas Bowl will go on sale to the public Monday, Aug. 5, and will remain at the same levels ($25, $35, $55, $100) as last year until Sunday, Dec. 1, when prices will increase by $10 each. For more information call (702) 732-3912.

Royal Purple
Royal Purple located in Porter, Texas, produces a wide range of high performance lubricants for nearly every consumer and industrial application. Royal Purple’s founder John Williams was a pioneer in the development of high performance synthetic lubricants and collectively, Royal Purple’s formulators have more than 200 years of expertise in developing high performance lubricants. Royal Purple focuses exclusively on developing state-of-the-art lubricants that significantly outperform other synthetic and mineral based oils. Royal Purple was acquired in 2012 by Calumet Specialty Products Partners (CLMT), a leading refiner and processor of specialty hydrocarbon products headquartered in Indianapolis, IN.
For more information, visit or follow on Twitter at @royalpurpleinc and Facebook.

ESPN Events
ESPN Events, a division of ESPN Regional Television (ERT), owns and operates a large portfolio of collegiate sporting events worldwide. The roster includes two Labor Day weekend college football games; 10 college bowl games and eight college basketball events, which accounts for approximately 200 hours of programming, reaches almost 64 million viewers and attracts over a half a million attendees each year. With satellite offices in Boise, Birmingham, Dallas-Fort Worth, Albuquerque, St. Petersburg and Las Vegas, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

A subsidiary of ESPN, ERT is also the production headquarters for ESPNU; syndication rights-holder and producer of national and regional shows for college conferences (American, Big 12, Mid-American, SEC) and manages the Big 12 Corporate Partner Program.

Collegiate Football
AdvoCare Texas Kickoff (Houston); BBVA Compass Bowl (Birmingham, Ala.); Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Dallas-Fort Worth); Camellia Bowl (Montgomery, Ala.); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Heart of Dallas Bowl Presented by PlainsCapital Bank (Dallas-Fort Worth); Las Vegas Bowl; MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Texas Bowl (Houston); Sheraton Hawai’i Bowl (Honolulu) and The Home Depot College Football Awards

Collegiate Basketball
Armed Forces Classic (Camp Humphreys, South Korea); Charleston Classic (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s & Women’s Basketball Classics presented by Corona Extra (Madison Square Garden & Durham, N.C.); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan, PR); State Farm Champions Classic (United Center, Chicago) and Wooden Legacy (Orange County, Calif.)

For more information, visit or follow on Twitter and Facebook.