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That’s a wrap on AAPEX! From non-stop traffic at the booth to incredible reactions from our retail and distribution partners, the energy around our redeveloped motor oil line made one thing clear: the industry is hungry for the next level of performance.
The momentum we saw this week proves that the demand for uncompromising engine performance is stronger than ever. The feedback from our partners at AAPEX validates everything our engineering team set out to achieve with this line.
A big thank you to everyone who stopped by the booth, caught up with our team, and shared in the excitement. We’re coming home from Las Vegas energized and ready to roll these innovations out to shelves near you.
#AAPEX #RoyalPurple #ChoosePurple #AutomotiveAftermarket
ICYMI: We made a couple big announcements this week at the AAPEX Show! Learn more here: www.royalpurple.com/aapex2026 or link in our bio!
Meet the newest addition to your maintenance routine: Royal Purple MAX-PASS! 🔧 Coming to shelves early next year, this advanced gasoline fuel additive helps reduce tailpipe emissions and prevent catalytic converter and O₂ sensor fouling. In testing, MAX-PASS improved fuel economy by 3% and reduced particle emissions by more than 40%. ⛽🌿
Learn more 👉 www.royalpurple.com/new-royal-purple-max-pass-cuts-emissions-and-boosts-fuel-economy/ or head to the link in our bio 🔗
#RoyalPurple #MaxPass #FuelAdditive #ChoosePurple #CarCare
Today, we’re introducing a new era of Royal Purple performance. Our reimagined three-tier passenger car motor oil lineup consolidates a range of legacy products and adds a new upgrade with three clearly defined choices, each matched to specific vehicle demands.
Learn more about the new lineup:
www.royalpurple.com/aapex2026 or link in our bio!
#AAPEX #RoyalPurple #ChoosePurple #AutomotiveAfternarket #Innovation
Premium protection delivered straight to your door.
Guess what keeps this motor performing strong?! Royal Purple HP 2-C!
Give your build the right start with Royal Purple Break-In Oil! Formulated to help protect critical engine components during initial break-in.💜






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