Royal Purple is revving up the customer experience, bringing cutting-edge technology directly to store shelves. The high-performance lubricant brand is set to introduce augmented reality (AR) features to 1-quart and 5-quart bottles. This innovative integration allows customers to simply scan a QR code on the front of the bottle with their smartphone for an immersive…
INDIANAPOLIS (July 21, 2025) – Royal Purple® and Bel-Ray® have debuted a new one-gallon bottle design with increased durability and a higher amount of post-consumer recycled resin. The new bottle has a wider neck for enhanced pourability, improved ergonomics with an updated handle design and a larger and clearer label with expanded product information. “Driven…
Choosing a premium synthetic motor oil is paramount to vehicle longevity and performance. Royal Purple, a leader in synthetic lubrication, is once again raising the bar with our High Performance Motor Oil, which now exceeds the new ILSAC GF-7 designation. This represents a significant leap forward in lubricant technology, offering enhanced protection and efficiency for…
