Enhancing your DIY oil change with a new look, and the same great performance For diesel owners who take pride in maintaining their vehicles, the tools and products you use are just as important as the process itself. That is why Royal Purple is elevating your DIY oil change experience with new, innovative packaging. Designed…
Royal Purple is revving up the customer experience, bringing cutting-edge technology directly to store shelves. The high-performance lubricant brand is set to introduce augmented reality (AR) features to 1-quart and 5-quart bottles. This innovative integration allows customers to simply scan a QR code on the front of the bottle with their smartphone for an immersive…
INDIANAPOLIS (July 21, 2025) – Royal Purple® and Bel-Ray® have debuted a new one-gallon bottle design with increased durability and a higher amount of post-consumer recycled resin. The new bottle has a wider neck for enhanced pourability, improved ergonomics with an updated handle design and a larger and clearer label with expanded product information. “Driven…
Choosing a premium synthetic motor oil is paramount to vehicle longevity and performance. Royal Purple, a leader in synthetic lubrication, is once again raising the bar with our High Performance Motor Oil, which now exceeds the new ILSAC GF-7 designation. This represents a significant leap forward in lubricant technology, offering enhanced protection and efficiency for…
