High Performance, new Ultimate High Performance, and Extreme Performance Racing give drivers a clear path from daily driving to the track, with the lineup arriving at retail beginning January 2027. LAS VEGAS, Nov. 2, 2026 — Royal Purple®, the synthetic lubricant brand recognized by its signature purple oil, tomorrow announces a reimagined passenger car motor…
Introducing Royal Purple® MAX-PASS™, an advanced gasoline fuel additive engineered to help improve emissions system efficiency, reduce exhaust pollutants reduce tailpipe output, and protect sensitive emissions exhaust components from against fouling. Over time, incomplete combustion leaves behind soot and carbon buildup that can foul sensors, clog catalytic converters, and trigger that frustrating “Check Engine” light….
A new, more environmentally friendly bottle is set to hit the shelves for Royal Purple® Max EZ® Power Steering Fluid. This latest design incorporates new materials and increased recycled plastic content to provide more sustainable packaging. Here’s a look at what customers can expect from this evolution. Key Packaging Details and Benefits The Advanced Formulation…
If you follow what’s happening under the hood of modern European vehicles, you know the engines are getting smaller, lighter, and more demanding than ever. That’s why we’ve introduced Royal Purple® High-Performance Motor Oil European Formula SAE 0W-20 Dexos D to the market. This isn’t just another motor oil—it’s a specialized blend formulated to tackle…
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Royal Purple®, a recognized name in premium synthetic oils and performance chemicals, is gearing up for some exciting reveals at this year’s AAPEX show. Attendees will get an exclusive first look at a new high-performance product, state-of-the-art experiential consumer technology, and updated packaging designs across key product lines. Here’s what attendees can expect from the…
Enhancing your DIY oil change with a new look, and the same great performance For diesel owners who take pride in maintaining their vehicles, the tools and products you use are just as important as the process itself. That is why Royal Purple is elevating your DIY oil change experience with new, innovative packaging. Designed…
Royal Purple is revving up the customer experience, bringing cutting-edge technology directly to store shelves. The high-performance lubricant brand is set to introduce augmented reality (AR) features to 1-quart and 5-quart bottles. This innovative integration allows customers to simply scan a QR code on the front of the bottle with their smartphone for an immersive…
INDIANAPOLIS (July 21, 2025) – Royal Purple® and Bel-Ray® have debuted a new one-gallon bottle design with increased durability and a higher amount of post-consumer recycled resin. The new bottle has a wider neck for enhanced pourability, improved ergonomics with an updated handle design and a larger and clearer label with expanded product information. “Driven…
Choosing a premium synthetic motor oil is paramount to vehicle longevity and performance. Royal Purple, a leader in synthetic lubrication, is once again raising the bar with our High Performance Motor Oil, which now exceeds the new ILSAC GF-7 designation. This represents a significant leap forward in lubricant technology, offering enhanced protection and efficiency for…
