Royal Purple® Motor Oil: Unlock Augmented Reality Insights with Every Bottle
Royal Purple is revving up the customer experience, bringing cutting-edge technology directly to store shelves. The high-performance lubricant brand is set to introduce augmented reality (AR) features to 1-quart and 5-quart bottles. This innovative integration allows customers to simply scan a QR code on the front of the bottle with their smartphone for an immersive and interactive experience, transforming how they learn about and engage with Royal Purple products.
This new AR experience aims to empower both seasoned enthusiasts and everyday car owners with instant, in-depth knowledge about their lubrication choices. By scanning the QR code, users will unlock a wealth of information, including:
- Detailed product insights: Dive deeper into the specifics of Royal Purple synthetic motor oils. Understand its unique formulation, the advanced additive technologies, and what makes it a premium choice for automotive gasoline engines.
- Highlighting key benefits: The AR experience will showcase the core advantages of using Royal Purple oil. Learn more about product benefits including approvals and certifications.
- Help selecting products: Tap into expertise with the Royal Purple Product Selector recommends the best products based on make, model, and year.
This move underscores a commitment to innovation that extends beyond just the chemical formulation of our lubricants. By embracing augmented reality, we are enhancing accessibility to product information, fostering a more engaging brand experience, and helping customers make more informed decisions about their vehicle’s maintenance.
