Royal Purple® to Debut Next-Generation Consumer Technology and Unveil New Product at AAPEX 2025

Royal Purple®, a recognized name in premium synthetic oils and performance chemicals, is gearing up for some exciting reveals at this year’s AAPEX show. Attendees will get an exclusive first look at a new high-performance product, state-of-the-art experiential consumer technology, and updated packaging designs across key product lines.

Here’s what attendees can expect from the Royal Purple brand this year:

New Product Debut

Royal Purple will be launching their newest low viscosity formula, specifically developed for the market demands of European Automobile Manufacturers.

Royal Purple® Premium Synthetic High Performance Euro Formula 0W-20

Recommended for use in European passenger car gasoline/petrol engines and light-duty diesel, this premium synthetic delivers better wear protection, increased fuel efficiency, and superior low temperature performance. The Euro Formula 0W-20 is GM dexos®D licensed and ACEA certified.

Packaging Innovation

AAPEX attendees will be the first to experience redesigned Royal Purple product packaging, marking a major refresh for the brand.

  • Royal Purple® Duralec® Super Diesel Motor Oil new 1-gallon bottle design.
  • Royal Purple Performance Chemicals new label designs.
  • Royal Purple Max Gear® High Performance Gear Oil new pouch design premiering at AAPEX. Coming to retail stores in 2026.

Cutting-Edge Technology Integration

Those attending AAPEX will have the opportunity to test exciting new augmented reality technology that explores features on Royal Purple 1-quart and 5-quart bottles.

Exclusive Autograph Signing with Dylan Hughes

Royal Purple will host an autograph signing with Formula DRIFT Pro driver Dylan Hughes on Tuesday, November 4 from 3-4pm.

Booth Information

Find the Royal Purple team at the show!

  • AAPEX: Venetian Expo & Caesars Forum, Booth A1471

Retailers that stock Royal Purple products include Walmart®, Amazon®, O’Reilly® Auto Parts, NAPA® Auto Parts, AutoZone® and Advance® Auto Parts. To see the full array of products and learn more, click here.

About Royal Purple

Manufactured in Porter, Texas, Royal Purple is a global synthetic oil leader who tests, develops, and produces a wide range of high-performance lubricants for nearly every consumer application. Their proprietary Synerlec® additive technology increases oil film strength allowing them to significantly outperform other synthetic and mineral-based oils for vehicles, racing, commercial trucking and fleets. Key benefits of their products include: better performance, cleaner operation, better mileage, and fewer oil changes. Just to name a few. Royal Purple brand products are manufactured by Calumet Branded Products, LLC a wholly owned subsidiary of Calumet, Inc. (NASDAQ: CLMT).