Commercial Articles

The Right Oil

Primarily, this depends on what you use your vehicle for. Consider these four basic types of uses: Standard: If you use your car for normal, everyday driving, we recommend our signature high performance synthetic oil: Royal Purple API-licensed Motor Oil, which holds current American Petroleum Institute (API) and International Lubricants Standardization and Approval Committee (ILSAC) licenses, and …

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LUBRICATIONS IN PERSPECTIVE

LUBRICANTS ARE NOT COMMODITIES Lubricant performance can vary greatly between competing mineral and competing synthetic oils. Because these quality differences directly and significantly impact the ultimate cost of operating and maintaining the rotating equipment, lubricant purchases cannot be effectively managed as a commodity. Lubricant excellence must always be purchased, for even the most effective lubricant …

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Engine Oil Matters…

Upgrading lubricants is often the quickest and cheapest way to improve a car’s performance and reliability.

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More MPG for Your Superduty

We analyze the cost, the benefit, and the breakeven point.

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